Mr. Gerard Colaco: Common
investors in the stock market routinely rely on tipsters and manipulators,
little realizing that most ‘experts’ are sadly innocent of sound investment
knowledge. Our view of stock market investments is that in a boom, you do
not need the advice of experts to make money. Any trash you buy will
appreciate. In a recession, the advice of the best experts cannot prevent you
from losing money.
Should then, a self-respecting investor keep away from the stock market?
The answer is an emphatic NO! The stock market is a legitimate avenue
of investment. Equity and real estate are the only two avenues of investments
that have consistently beaten inflation and genuinely enhanced wealth of
investors in the long run. It would be difficult to find another avenue of
investment that offers better returns, to a sensible, patient and disciplined
investor, than the stock market. The problem is, stock markets also provide
facilities for speculation. Often, we pervert this genuine investment avenue
into a purely speculative avenue. Most investors fall prey to the temptation
of quick riches via speculation. In the process, they almost always encounter
quick poverty. Today, day traders, margin traders and punters in the
derivatives markets embody the essence of what a genuine stock market
investor should not be!
No one can predict the stock market in the short term. In the long run,
predicting the market is absurdly easy. In the long run, the market always
goes up, and the rate of growth beats inflation by a comfortable margin.
Therefore, for long term investors, the stock market is a genuine avenue of
wealth enhancement. So how do you invest in the stock market?
The following model may be worth a try:
SIX RULES AND A RECOMMENDATION
1. Diversify across 10 to 20 major economic/industry sectors.
2. Select only the top blue chips from each sector, aiming for
an ultimate portfolio of approximately 60 stocks and 20 sectors. The BSE-200
index provides a basic basket for stock and sector selection.
3.Allocate equal amounts to each sector.
4.Reinvest dividends, don’t spend them.
5. Review the portfolio at least once in three months, making
additional purchases upon a drop of 25% in the index from the date of
investment, and if need be, liquidating the portfolio wholly or partially,
when targeted returns are achieved.
6. The time horizon for equity investments is at least five years.
Recommendation: Systematic investment and systematic transfer plans
are highly recommended, both for equity as well as equity mutual funds.
RATIONALE BEHIND THE RULES
The first rule employs the risk management tool of diversification. It
does not mean that an investor must start equity investment with 10 to 20
major sectors straightaway. However, an equity investor must build a
portfolio across 10 to 20 major economic or industry sectors over a
reasonable period of time. Why 10 to 20 sectors? Up to 2,800
stocks are traded on the Indian stock markets, daily. These companies can be
divided into 100 to 120 sectors. Our equity model argues that a sample of 10
to 20 per cent of these sectors is more than enough to build a good equity
portfolio. The model also stipulates that the sectors chosen should be major
sectors, e.g., steel, cement, power, engineering, pharmaceuticals, software,
banking and finance, fast moving consumer goods, automobiles, etc., rather
than minor sectors like aquaculture, cigarettes, dyes and pigments, glass
products, leather products, moulded luggage and so on.
The second rule is equally important, because most investors have a problem
of stock selection. They always ask a broker which share to buy. Instead of
this, it is better to choose only blue chips from the BSE-200 index. Why
only blue chips? Because blue chips are liquid. They are generally
around for the medium to long-term. They attract the best management talent.
More often than not, they have the highest standards of corporate governance.
They focus on enhancing shareholder value. They are adept at managing rapidly
changing environments. They generally contribute heavily to the state
exchequer through both direct and indirect taxes. They provide considerable
employment.
These qualities give blue chips significant economic impact. Economic
impact simply means the strength to lobby effectively with the powers that
be, for legislative and policy changes required to meet challenges during
recessions and other difficult times. Having said this, it must be
remembered that blue chips are in no way insured against failure. Hence the
need for adequate diversification, which protects an investor from the
failure of individual companies.
The third rule is also very important. Investment should be made uniformly
across sectors. Why this uniform allocation? Because, at any
given time in the stock market, the spotlight is on just one or two sectors
which are fancied at that time. Most stock market players dabble only in
these fancied sectors. However, the spotlight can shift to other sectors,
without warning. It is very difficult for an individual investor to predict
these changes in market fancy. It is also difficult for ordinary investors to
predict how changes in business, economic and tax policy will affect the
collective psyche of the stock market.
The common investor is generally unable to gauge the impact of such changes
on the various sectors of the economy. The first two rules of this model
stipulate that only major sectors and top blue chips be chosen. Once this is
accomplished, it is better to allocate equally between these major sectors,
because in a time horizon of five years or more, all major sectors and blue
chips have an even chance of performing well and therefore hogging the
limelight. So, a prudent investor would do well to spread his investment uniformly
across a minimum basket of 10 to 20 major sectors.
The fourth rule encourages investors to reinvest dividends.
Equity is a growth avenue, not an avenue that is designed to provide regular
returns. Dividends received, even though they may be relatively small sums,
should be collected and reinvested in the stock market, whenever they
accumulate to meaningful amounts.
The fifth rule is about reviewing equity investments. Regular reviews keep an
investor constantly aware of the state of his portfolio and the risk and
return thereof. Reviews also alert the investor to opportunities for further
investments which can enhance the value of a portfolio. Finally, ‘reviewing’
is not ‘tinkering.’ Long-term equity investment with regular reviews makes investors
wealthy. Tinkering makes brokers wealthy, often at the cost of investors!
‘Reviewing’ is being aware of one’s portfolio and its performance on a
regular basis. From our experience, additional investment needs to be made
only upon a drop of at least 25 per cent in the index, from the date of
original purchase.
The sixth rule cautions the investor that equity is a long-term
investment avenue, with a minimum time horizon of at least 5 years. Why at
least 5 years? History shows that generally, a boom and recession
cycle in the stock market takes an average of 5 years to complete. That is
why a period of at least 5 years has been estimated to be a reasonable minimum
time horizon for equity investment.
Of course, if an investor makes substantial profits before the time horizon
runs out, he can always liquidate his investments, if need be.
A time horizon of at least five years only means that the money reserved for
equity investment, should be money that the investor does not ordinarily need
for at least 5 years. In our opinion, too much importance is given to booking
profits and market timing. Investors are constantly exercised about when to
sell.
Legendary stock market investor Warren Buffet remarked that his “favourite
holding period is forever.” The most successful investors we have seen are
those who have followed Buffett’s dictum, accumulated equity investments over
thirty or forty years or more, and never sold! These investors now earn
dividend income and have long-term capital appreciation that is more than
enough to see them through retirement very comfortably!
Systematic, regular or recurring investment helps the investor
to average the market, by making purchases when the market is low, high, as
well as somewhere in between. This is an important risk management tool;
because we have observed that virtually all common investors invest only when
the market is at its peak, and withdraw from the market, often in panic, when
it crashes. Actually, investors should enter the market when it is low and exit
from the market when it is high, which is not done. Systematic investment
helps the investor to obtain better market pricing, automatically, by buying
more stocks when the market is down and less when the market is up.
Systematic investment also makes investment a habit, through regular,
disciplined investing. There is great value in cultivating such a habit.
AN EXAMPLE OF HOW OUR MODEL WORKS
A test of one of our standard portfolios is given below. The portfolio
consists of 15 sectors and 30 stocks, two stocks in each sector, with equal
amounts invested in each stock. The investment was made in a lump sum on 11th
February 2000. On this day, the BSE Sensitive Index closed at a historic peak
of 5933 points, at the height of the ‘technology’ boom, making it one of the
worst days you could invest in the stock market. The portfolio selected on
11th February 2000 was:
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USING
OUR EQUITY INVESTMENT MODEL
The total risk in the stock market can be of two types: Systematic Risk and
Unsystematic Risk. Systematic Risk affects the stock market system as
a whole. For example, if war breaks out or corporate income-taxes are
increased sharply, the entire market will be affected adversely. These are
examples of systematic risk. Unsystematic Risk affects a particular
company or sector or industrial group only. Accounting frauds, family
squabbles in family-owned businesses, mismanagement, poor prospects, intense
competition or gluts, government policies unfavourable to a particular sector
or company are examples of unsystematic risk.
Unsystematic Risk can be very effectively managed by deploying the
risk management tool of diversification. If a portfolio is diversified
across 30 blue chip stocks spread over at least ten major economic or
industry sectors, unsystematic risk gets substantially reduced. But if the
portfolio is diversified across at least 60 stocks spread over twenty or so
major economic or industry sectors, unsystematic risk can be virtually
eliminated.
Systematic Risk is much more difficult to manage, but can be very
successfully tackled by systematic investment, which is nothing but
diversification across time.
Therefore, you can easily implement our investment model by simply investing
equal amounts (a minimum of Rs 20,000/- per stock would be viable in today’s
conditions) in each of the stocks from our recommended list of stocks.
In order to build a satisfactory portfolio therefore, you would need a
minimum of Rs 6 lakhs, for 30 companies. The ideal portfolio will be Rs 12
lakhs for 60 companies. You can start with smaller amounts, provided your
ultimate objective is to build a portfolio of 60 stocks.
For systematic investment, buy one stock a month from the recommended
list of stocks, investing at least Rs 20,000/- each time. It does
not matter if it takes five years to build your portfolio.
Investors, whose investment surpluses are less than the sums indicated
above, would do well to choose mutual fund investment strategies instead of
direct equity investment.
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